Copy generation

The words are the hard part.

Dropship Spy writes copy in two places: the script behind a video ad, and the page a click lands on. Both are written against the specific product — and, when you have run one, against the angles and objections your research already surfaced.

The ad script

Before anything renders, the brief becomes three pieces of writing. You see all three, and you can edit the hook before you spend a credit on video.

The shot description

One continuous, concrete shot: subject, action, setting, lighting, camera movement, mood and colour grade. Under 130 words, because vague prompts produce vague video. It is written for the engine you picked, not as generic prose to be pasted somewhere.

The on-screen hook

A five to ten word overlay line — the sentence that has to stop a thumb. It is overlaid rather than baked into the render, because AI video engines still cannot be trusted to spell.

The social caption

A ready-to-post caption with three to five hashtags, so the ad is not sitting in your downloads folder waiting for you to think of something to say.

Written per style, not per template

The same product briefed as a testimonial and as a cinematic spot produces two genuinely different scripts, because the style direction is part of the brief rather than a label bolted on afterwards.

UGC Testimonial
Casual and first-person, the way a real person actually recommends something to a friend.
Cinematic Hero
Sparse. The product is the argument, so the words get out of its way.
Unboxing Reveal
Built on curiosity — the copy withholds the payoff until the reveal lands.
Problem → Solution
Two beats: name the frustration precisely, then show the fix. Classic direct response.
Lifestyle Aesthetic
Aspirational and light on features, selling the moment the product belongs to.
Studio Spotlight
Specific and factual, letting the detail of the product do the work.

The engine matters too. On an engine with native audio the script carries a spoken line; on a silent engine it drops dialogue entirely and tells the story visually, because a soundless ad with a written monologue in it is a wasted render. See the engines and styles.

When you supply a photo

Upload a real product photo and the script changes shape. Instead of describing what the product looks like — which would invite the engine to invent a different one — it describes how the product already in your image moves, how it is revealed, and what the camera and the environment do around it. The thing on screen stays the thing you are selling.

The landing page copy

Two credits turn the same product into a full page. Not a blank layout for you to fill in — the copy is written, section by section, and the page arrives finished.

Hero
A headline under ten words, a subheadline, a clear call to action, and your generated video in the hero when you have one.
Problem → solution
The narrative that gets a visitor from their frustration to your product, written from the angles the research surfaced.
Benefits
Three to six benefit cards — what it does for the buyer, not a specification dump.
How it works
Three steps, so nobody has to guess what happens after they click.
Offer
The offer stack with price anchoring, built on the price you supplied.
Guarantee
A guarantee section written against the terms you actually intend to honour.
FAQ
Five questions with accordion behaviour, answering the objections that stop a purchase.
Final CTA and footer
A closing call to action, plus placeholder shipping, returns and contact links for you to point at your own pages.

Product images and the social-proof section arrive as clearly-marked placeholders. Swap in your own photographs and your own customers' words before the page goes live — they are slots for your evidence, not evidence we can invent for you.

Lines the copy will not cross

Direct-response copy is meant to be punchy. It is not meant to be false, and the ad platforms that would ban you for it agree. These constraints are part of the generation, not a warning in a help article:

  • No medical claims.
  • No fake scarcity timers.
  • No fabricated statistics.
  • No invented press logos.
  • No competitor brand names, celebrities or copyrighted characters in an ad prompt.

Read next

The copy is only as good as the angles behind it — those come out of the market analysis.

Stop staring at the blank hook field.

A landing page is 2 credits and an ad script comes with the render. Plans start at $29 a month for 25 credits, and unused credits roll over.